Bloom Agency
Bloom Agency is a leading Australian events company specialising in corporate and brand activations, with a client roster spanning Moet & Chandon, Canadian Club, Aperol, Asics, Westfield, Penguin Books and Whittakers.
The brief called for a brand that could hold its own across two distinct worlds: the formality of corporate event clients and the energy of luxury brand and influencer activations. Having worked with the director before, there was an existing familiarity with her style and sensibility that made the collaboration an exciting project to work together on. That shared understanding shaped the outcome: a considered balance of formal structure and soft detail that reflects both her approach to events and the breadth of what Bloom does.
The identity also needed to look forward. As the agency continues to grow into luxury brand work, the brand has been built with that trajectory in mind, designed to stretch without losing its foundation.
Deliverables covered the full breadth of the brand: logo design, style guide, social media assets, proposal documents, internal client documents, and event and marketing collateral.